“[...] getting partial commitment to increase online community signups on the web is not only an effective sales technique, it’s good for users, too.”
“[...] people decide to buy based on lightening-fast emotional responses, and justify that decision with logic.”
“Compare to Your Competitors Before Your Visitors Do”
“Don't treat people the same, find the ones that matter more to you, and hug them.”
“Brands are not about a promise, but what a company believes. And everything that a company does to build its brand is about proving how strong its beliefs are.”
“The reason the internet is such a home to wow business models is that it's easier to create a network here than any other time in history.”
“Don’t look at what successful companies are now doing. Instead look at what these companies did to get successful.”
“The three stages of traction for social media sites are sign-up, first use, and ongoing engagement. For a website to succeed it must nail all three stages.”
“Le retargeting, ou reciblage publicitaire, est une technique permettant d'inciter l'internaute qui a quitté un site marchand sans acheter à y revenir.”